DTI were struggling to find any scale in their display activity when we were initially engaged in October 2011. They were running all their dispay activity through the Google Display Network (GDN), which they were struggling to grow. They were running some limited prospecting, but the majority of the volume was coming through retargeting on GDN.
Our sister digital agency Fused7 were running their PPC activity at the time, which gave us a unique insight into their business objectives and challenges. We used this to develop a bespoke multi-platform display strategy using the best RTB providers in the UK alongside each other to scale the display channel beyond GDN. Our unique partnerships with the RTB providers and PRGRMTKs aggregation solution meant we could grow the activity avoiding cannibalisation and the RTB engines bidding against each other.
Inside the first 6 months we grew the display channel five-fold without any increase to the ROI target. We have now been working with them for nearly three years and have developed the display strategy to encompass mobile, content, premium and social outreach as well as running campaigns to support their above-the-line activity